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'Lord Ganesha is drinking milk!' went the frenzied rumor. In less than a couple of hours, long queues materialized at milk shops and temples across the country. It took a whole day of scientific explanation to convince spell-bound devotees that there was nothing even remotely 'divine' about this phenomenon. Yet, they stubbornly refused to see the truth.

Public relations have expertise at relationship building and, therefore, it can influence good image building, for a company, individual or organization.

The emergence of PR as a branding tool is getting more respect and is a boon to the industry.

Public relations are the managing of proactive communication of an organization to create and maintain a positive image. Public relations involve popularizing successes, downplaying failures, announcing changes, and many other activities. Our group of series includes-

• Corporate Communications

• Brand Building

• Image Engineering

• Monitoring & Impact Testing

• Investor Relations

• Crisis Management

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